THE LINCOLN UNIVERSITY TO ANNOUNCE
NEW ATHLETICS LOGO & BRANDING
LINCOLN UNIVERSITY, PA. – After nearly 30 years, The Lincoln University, the nation’s first degree-granting Historically Black College and University (HBCU), will unveil its new athletics logo and branding for the university’s NCAA, Division II intercollegiate athletics program. Lincoln’s current athletics logo depicts the orange and blue head and upper torso of its lion mascot in stride with an “LU” scrawled into its mane.
The change is part of an overall rebranding effort for the entire university, which has included the adoption of a new university logo, the addition of “The” to its name and the launch of the “Where Being The First Matters.” promotional campaign over the last year. The name revision reflects the university’s effort to distinguish itself from the three other Lincoln Universities as well as highlight its distinction as the first Lincoln and the first degree-granting HBCU.
Media is requested to RSVP.
The Press conference will be also streamed live via Ustream at
The Lincoln University President Dr. Robert R. Jennings; Director of Athletics Dianthia Ford-Kee; Director of Communications & Public Relations Eric C. Webb ’91.
Thursday, September 12, 2013
2 p.m. – 3 p.m.
The Ware Center Theater
The Lincoln University
1570 Baltimore Pike
Lincoln University, PA 19352
Eric Christopher Webb ‘91
Director, Office of Communications & Public Relations
(484) 365-7451 (ofc.) / (484) 667-1315 (mobile)
The Lincoln University, founded in 1854 as the nation’s first degree-granting Historically Black College and University (HBCU), combines the elements of a liberal arts and science-based undergraduate curriculum along with select graduate programs to meet the needs of those living in a highly-technological and global society. Today, the University enrolls a diverse student body of approximately 2,000 men and women. Internationally recognized for preparing and producing world class leaders such as Thurgood Marshall, the first African American U.S. Supreme Court Justice, Lillian Fishburne, the first African American woman promoted to Rear Admiral in the U.S. Navy, Langston Hughes, the noted poet, Kwame Nkrumah, the first President of Ghana and Nnamdi Azikiwe, the first President of Nigeria.